video production companies | st louis film production

Creating branded video content is an effective way to reach new audiences and drive brand awareness. Video can come in many forms, but the most popular right now are branded film production concepts. These videos have a narrative, characters, a script, and they’re produced like a movie. They’re not just a company talking about how great their product is. Branded films are also known as branded short films or branded vignettes . They’re basically a 60-second commercial that feels like an indie film with engaging characters and an interesting plotline. People enjoy watching them because it feels natural and real—not forced like traditional commercials that try too hard to sell you something. Brands like the authenticity of branded films because they are able to connect with consumers on a non-traditional level through personal stories rather than just selling their product directly. Let’s take a look at why establishing your brand as a movie producer can be beneficial to your branding strategy and how you can get started creating one for your own company…

Why Film Production Is Important for Branding Strategy

The average person sees around 1,500 brand impressions a day. With so many brands fighting for our attention, it’s more important than ever to stand out. A branded film gives you a chance to add emotion to your brand and connect with your audience on a deeper level. You can use branded film production to show the people behind your brand, the challenges and successes you go through, and how your product or service can improve people’s lives in a meaningful way. A branded film gives you the opportunity to go beyond the surface and tell a story that resonates with your audience in a way that other forms of promotion can’t.

Video crew setting up the next shot of the day.

3 Steps to Creating a Branded Film Production Concept

It’s not as easy as it sounds. You may think it’s just a matter of pulling together a team of actors, renting a camera, and filming. However, the real process is much more in depth. The first step is to create a storyboard. This is the blueprint for your branded film production concept. It’s where you’ll decide the characters, storyline, and the exact visuals you want to use. You may want to include a product or service in the branded film, but don’t make it the focus. The key to branded film success is creating an authentic story that people can connect with. Next, you’ll need to decide on a filming location and cast members. You can get creative with this—maybe your branded film takes place on a college campus or in an office building where you work. Find out what you need to do legally to film on location and make sure you get the proper documentation and permissions if necessary. Hire actors if you don’t want to use employees or friends. There are casting websites where you can find actors and crew members. You can also check out Facebook groups to find people in your area who are looking for work.

How to Measure Success for a Branded Film Production?

Camera operator on location taping a live venue.

You can’t expect to release a branded film and see results immediately. It will take time to build momentum and drive traffic to your content. However, there are a few key ways to measure success. – Engagement – The first thing to measure is the engagement on your branded film. How many people are watching your video? What are they saying about it? What are they sharing? You can track these things using social media analytics or YouTube Analytics. – Views – Views are important, but engagement is even more so. You want people to watch your video all the way through to the end. Views can be misleading. A viewer could click on your video, watch a few seconds, and then leave. If you don’t have many views, but most people are watching your video until the end, then you’re doing a great job. – Shares – The ultimate goal of any branded film production is to drive traffic to your website or sales page. One way to measure success is by tracking the number of shares your video receives.

Key Takeaways

Branded film production doesn’t have to be something reserved for Hollywood studios. It’s a creative way to promote your brand and drive sales by reaching people on an emotional level in a way that other forms of promotion can’t. Creating a branded film production concept doesn’t happen overnight. It’s a long and tedious process that requires a solid plan, a budget, and commitment from everyone involved. It’s important to measure your success and be patient with the results. As long as you’re following these steps, you should be able to create a branded film your customers will love. Now that you understand the importance of branded film production for your branding strategy, it’s time to get started!

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Do you want your customers to know what you are all about? A professionally produced video is a great way to let them know. It offers you a chance to show your operation in its best light. So make the most of it. If you are going to lay it out there for the world to see, make sure you get it right. Here are a few ideas how to prepare your facility for video production.

Before a video crew shows up, a basic first step is to clean your plant… or your office area. Clean up any clutter, and remove papers from desks. For most wide shots, less is more… so be ready to move things to an out of the way area for the shoot day.

For outside areas, try to have the landscaping look as good as possible. Again, remove any trash or clutter.

Take test pictures of your selected areas, and then examine them. Seeing things though the lens of camera is a little different than the naked eye. How is the lighting in your facility? How clean or cluttered does it look? Pass these shots along to your production crew. Include exterior photos too, taking note of when the photo was taken, and the direction in which the sun moves.

For interviews or testimonials, consider the use of a makeup artist to present your team at its best.

Take notes about the electricity available in the areas you will be recording. Make sure all available circuits are working. The less time the crew spends searching for electricity, the more they can spend on capturing video.

Consider buying shirts to make associates look like a team. Not only does it look better on camera, but your employees might appreciate the gift.

Schedule taping to make best use of manpower. We can help you work up a schedule to make sure you have the right people available for each scene.