Recruitment videos are an asset to your company because it gives the world the opportunity to get a ‘feel’ for what it’ll be like to work there.
Sometimes, even in a one-to-one interview, it can be challenging for a candidate to get a real sense of the company culture.
A recruitment video sets up the tone of the business from the very beginning, allowing the viewer to decide quickly whether the application is worth their time.
If the recruitment video is appealing to them, the chances of them declining a job offer are much slimmer.
Plus, it gives the organization more exposure. If everyone wants to work at your organization, it shows the business’s target market that the employees are treated well, therefore increasing the trust and resulting in more revenue.
So, recruitment videos truly do offer something for everyone.
For the candidate, it provides a visual representation of what it’s like to work at your company, enticing them to apply.
For the hirer, it reduces the number of declinations after offering a job offer, as the candidate will already know what to expect. It also takes the pressure off of them slightly, as they can use the recruitment video to refer to in their interview questions.
For the business, it sends a clear message to their target demographic that their employees genuinely enjoy working there. This raises the positive reputation and will gain more support through revenue with the target market.
Social media recruitment video production
Put your best face forward.
Share the basic information about your company.
Include the right people who can best communicate.
Highlight questions candidates tend to have about your firm.
Keep the videos short.
Make multiple videos possibly for multiple positions.
Keep it genuine and fun.
Include a call to action.
Robert Haller, St Louis Film Producer