Tag Archives: st louis video post production

How to Create a Film Production Concept for Your Brand.

Creating branded video content is an effective way to reach new audiences and drive brand awareness. Video can come in many forms, but the most popular right now are branded film production concepts. These videos have a narrative, characters, a script, and they’re produced like a movie. They’re not just a company talking about how great their product is. Branded films are also known as branded short films or branded vignettes . They’re basically a 60-second commercial that feels like an indie film with engaging characters and an interesting plotline. People enjoy watching them because it feels natural and real—not forced like traditional commercials that try too hard to sell you something. Brands like the authenticity of branded films because they are able to connect with consumers on a non-traditional level through personal stories rather than just selling their product directly. Let’s take a look at why establishing your brand as a movie producer can be beneficial to your branding strategy and how you can get started creating one for your own company…

Why Film Production Is Important for Branding Strategy

The average person sees around 1,500 brand impressions a day. With so many brands fighting for our attention, it’s more important than ever to stand out. A branded film gives you a chance to add emotion to your brand and connect with your audience on a deeper level. You can use branded film production to show the people behind your brand, the challenges and successes you go through, and how your product or service can improve people’s lives in a meaningful way. A branded film gives you the opportunity to go beyond the surface and tell a story that resonates with your audience in a way that other forms of promotion can’t.

Video crew setting up the next shot of the day.
Video crew setting up the next shot of the day.

3 Steps to Creating a Branded Film Production Concept

It’s not as easy as it sounds. You may think it’s just a matter of pulling together a team of actors, renting a camera, and filming. However, the real process is much more in depth. The first step is to create a storyboard. This is the blueprint for your branded film production concept. It’s where you’ll decide the characters, storyline, and the exact visuals you want to use. You may want to include a product or service in the branded film, but don’t make it the focus. The key to branded film success is creating an authentic story that people can connect with. Next, you’ll need to decide on a filming location and cast members. You can get creative with this—maybe your branded film takes place on a college campus or in an office building where you work. Find out what you need to do legally to film on location and make sure you get the proper documentation and permissions if necessary. Hire actors if you don’t want to use employees or friends. There are casting websites where you can find actors and crew members. You can also check out Facebook groups to find people in your area who are looking for work.

How to Measure Success for a Branded Film Production?

Camera operator on location taping a live venue.
Camera operator on location taping a live venue.

You can’t expect to release a branded film and see results immediately. It will take time to build momentum and drive traffic to your content. However, there are a few key ways to measure success. – Engagement – The first thing to measure is the engagement on your branded film. How many people are watching your video? What are they saying about it? What are they sharing? You can track these things using social media analytics or YouTube Analytics. – Views – Views are important, but engagement is even more so. You want people to watch your video all the way through to the end. Views can be misleading. A viewer could click on your video, watch a few seconds, and then leave. If you don’t have many views, but most people are watching your video until the end, then you’re doing a great job. – Shares – The ultimate goal of any branded film production is to drive traffic to your website or sales page. One way to measure success is by tracking the number of shares your video receives.

Key Takeaways

Branded film production doesn’t have to be something reserved for Hollywood studios. It’s a creative way to promote your brand and drive sales by reaching people on an emotional level in a way that other forms of promotion can’t. Creating a branded film production concept doesn’t happen overnight. It’s a long and tedious process that requires a solid plan, a budget, and commitment from everyone involved. It’s important to measure your success and be patient with the results. As long as you’re following these steps, you should be able to create a branded film your customers will love. Now that you understand the importance of branded film production for your branding strategy, it’s time to get started!

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Crews for Recording and Editing. Interviews and B-roll production specialists.

For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product and b-roll footage or demonstration footage for use on home shopping channels and other broadcast applications.

Our video crews specialize in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

Our fully equipped video studio features HD video editing, sound recording, a production studio that includes a large cyclorama wall, broadcast 4K cameras, teleprompter with an experienced operator and all the lighting you might need.  We have partnered with businesses and advertising agencies throughout the United States seeking professional films, television commercials, corporate videos and a full-service video studio.

IDEAS & CONCEPTS

Bring us your script, or let our award-winning team develop one based on your story and target audience.

St Louis video and film production company

PRE-PRODUCTION

We can provide on-screen talent, scout locations, provide all support staff and pull any needed site or drone permits.

VIDEO SHOOT

Shoot in our green screen studio, at your office, or on location anywhere.

POST-PRODUCTION

We provide pro editing, mastering, special effects, conversion and direct uploading.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Creating with non-professional talent can work well for some video productions.

Sometimes a video needs to convey fun! It all depends on the message you want your specific markets to consider. We can help!

Talking Head Videos can be videotaped, edited and delivered within hours of initial production.  This is perfect for those tight deadlines where you need extra impact that interviews can provide. They are also excellent communicators for corporate news, staff introductions or voice of the people type of segments.  Even though this is a simple form of video production, the results can be well worth the time to get the right folks on camera.

As an award winning photographers, we like to base our commercial photography in realism for businesses in in and around St Louis. We want to photograph your corporation or business as it really is in an interesting and dynamic photojournalistic style that shows off the most flattering aspects of your company.

st louis video prodction talent on camera

Since 1982, we have been filming Live Corporate Events, Spring Shows, Concerts, Competitions, Theater Productions, and many more! Our primary responsibility is to capture the performance with the utmost care and professionalism. With Multi-Cam setups, high quality audio, and years of experience, we can provide these services at a variety of price structures including no charge to you or your company!

Our specialties include Video, Audio, Photography, Scripting, Creative Consults, and Coordination of our staff to meet your current and future needs.

Providing services to match your event; whether it’s a corporate conference, sporting event, interview panel, or any other type of live event, we can stream it live, edit and master the end product for digital download, hard copies in DVD  and create a highlight video to share on any platform. Our pricing and packages  are available at hourly rates with an up front quote, and are flexible to fit your needs.

We have a large network of qualified corporate video crews, including editors, video camera operators, and photographers to fit your specific needs. Whatever the requirement, we can provide the hard working people and equipment to do the job right!

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com