Keep your videos short and produce more of them for greater exposure.

You only have a few seconds to capture your audience’s attention. If you are like most people, you probably get the majority of your inspiration from watching videos on YouTube. You probably also noticed that most of the popular videos are quite short. They last for about 20-30 seconds, and anything longer is generally an advertisement for another video or article. With so much information available in so many different formats, it is important to get your message across as quickly as possible. That means keeping your video script short and sweet.

Don’t forget the introduction

The introduction is the first thing your reader sees when they start watching your video. It is also the last thing you record. While many people start off with the first line of their script, it is important to include at least a brief intro. You can use the introduction to grab your reader’s attention and make them eager to proceed. You can also use it to give them a sneak peek at what they will get out of your video.

Use simple graphics

Still images can be very powerful and memorable. When used in the right way, they can help make your video much more interesting. You can also use simple graphics and charts to illustrate specific points you make in your script. While you can certainly use expensive software to make professional-looking graphics, you can also use free tools that you likely already have on your computer. You can use a program like PowerPoint or Google Sheets to make simple graphs and charts. Use an online image editor to make graphics that are related to the content of your script. Put your text on top of the images or use those images as backgrounds. You can also use online image generators to create random text and images to create more visually interesting elements.

Client testimonial at their location

Sum up your point at the end

When you are almost finished with your video, you can wrap up your script with a summary of your main point. This could be a combination of a few key points you made throughout the script. The summary is a chance to re-emphasize the main point of your video and leave your reader with something to take away and apply in their own life. You can end with a call to action and explain exactly how your audience can put your advice into practice.

Most people watch videos while they are doing something else, like waiting in line or riding the subway. They may only have a few minutes to spare and they will likely skip over anything that doesn’t immediately catch their attention. If you want to reach a broad audience with the information you have to share, you need to make your video as appealing as possible. This means keeping it short and sweet, and create more for your postings and website for greater exposure.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

How to Create a Film Production Concept for Your Brand.

Creating branded video content is an effective way to reach new audiences and drive brand awareness. Video can come in many forms, but the most popular right now are branded film production concepts. These videos have a narrative, characters, a script, and they’re produced like a movie. They’re not just a company talking about how great their product is. Branded films are also known as branded short films or branded vignettes . They’re basically a 60-second commercial that feels like an indie film with engaging characters and an interesting plotline. People enjoy watching them because it feels natural and real—not forced like traditional commercials that try too hard to sell you something. Brands like the authenticity of branded films because they are able to connect with consumers on a non-traditional level through personal stories rather than just selling their product directly. Let’s take a look at why establishing your brand as a movie producer can be beneficial to your branding strategy and how you can get started creating one for your own company…

Why Film Production Is Important for Branding Strategy

The average person sees around 1,500 brand impressions a day. With so many brands fighting for our attention, it’s more important than ever to stand out. A branded film gives you a chance to add emotion to your brand and connect with your audience on a deeper level. You can use branded film production to show the people behind your brand, the challenges and successes you go through, and how your product or service can improve people’s lives in a meaningful way. A branded film gives you the opportunity to go beyond the surface and tell a story that resonates with your audience in a way that other forms of promotion can’t.

Video crew setting up the next shot of the day.
Video crew setting up the next shot of the day.

3 Steps to Creating a Branded Film Production Concept

It’s not as easy as it sounds. You may think it’s just a matter of pulling together a team of actors, renting a camera, and filming. However, the real process is much more in depth. The first step is to create a storyboard. This is the blueprint for your branded film production concept. It’s where you’ll decide the characters, storyline, and the exact visuals you want to use. You may want to include a product or service in the branded film, but don’t make it the focus. The key to branded film success is creating an authentic story that people can connect with. Next, you’ll need to decide on a filming location and cast members. You can get creative with this—maybe your branded film takes place on a college campus or in an office building where you work. Find out what you need to do legally to film on location and make sure you get the proper documentation and permissions if necessary. Hire actors if you don’t want to use employees or friends. There are casting websites where you can find actors and crew members. You can also check out Facebook groups to find people in your area who are looking for work.

How to Measure Success for a Branded Film Production?

Camera operator on location taping a live venue.
Camera operator on location taping a live venue.

You can’t expect to release a branded film and see results immediately. It will take time to build momentum and drive traffic to your content. However, there are a few key ways to measure success. – Engagement – The first thing to measure is the engagement on your branded film. How many people are watching your video? What are they saying about it? What are they sharing? You can track these things using social media analytics or YouTube Analytics. – Views – Views are important, but engagement is even more so. You want people to watch your video all the way through to the end. Views can be misleading. A viewer could click on your video, watch a few seconds, and then leave. If you don’t have many views, but most people are watching your video until the end, then you’re doing a great job. – Shares – The ultimate goal of any branded film production is to drive traffic to your website or sales page. One way to measure success is by tracking the number of shares your video receives.

Key Takeaways

Branded film production doesn’t have to be something reserved for Hollywood studios. It’s a creative way to promote your brand and drive sales by reaching people on an emotional level in a way that other forms of promotion can’t. Creating a branded film production concept doesn’t happen overnight. It’s a long and tedious process that requires a solid plan, a budget, and commitment from everyone involved. It’s important to measure your success and be patient with the results. As long as you’re following these steps, you should be able to create a branded film your customers will love. Now that you understand the importance of branded film production for your branding strategy, it’s time to get started!

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Production Studio and Remote Crews

Video Production Studio & Equipment
From a one person run-and-gun shoot, all the way to up to 5+ person crews. Whatever your video production needs may be, we have the experienced people, equipment and studio space to deliver the creative results you’re looking for.


We have our own in-house studio and a truck load of our own gear for remote productions. It’s why we can deliver on our clients’ needs quickly and how we can tightly integrate video and photography into our overall creative agency’s service offering.

Our studio space is great for small sets and shooting products as well as actors and talking heads. We have a large enough sound stage to go from table top setups, all the way to large product demos and full-extension jib shots. Green screen and teleprompter setups are a standard configuration as well.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Crews for Recording and Editing. Interviews and B-roll production specialists.

For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product and b-roll footage or demonstration footage for use on home shopping channels and other broadcast applications.

Our video crews specialize in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

Our fully equipped video studio features HD video editing, sound recording, a production studio that includes a large cyclorama wall, broadcast 4K cameras, teleprompter with an experienced operator and all the lighting you might need.  We have partnered with businesses and advertising agencies throughout the United States seeking professional films, television commercials, corporate videos and a full-service video studio.

IDEAS & CONCEPTS

Bring us your script, or let our award-winning team develop one based on your story and target audience.

St Louis video and film production company

PRE-PRODUCTION

We can provide on-screen talent, scout locations, provide all support staff and pull any needed site or drone permits.

VIDEO SHOOT

Shoot in our green screen studio, at your office, or on location anywhere.

POST-PRODUCTION

We provide pro editing, mastering, special effects, conversion and direct uploading.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Film Crews | Studio and Remote Production

We utilize our innovative and highly skilled St. Louis video production crews to create, produce, shoot, edit, and deliver compelling video content, appearing across multiple platforms, including broadcast, web, mobile, and social media.
We stay ahead and are successful by maintaining our crews among the St. Louis’ leading video experts, shooters and production crews, which allows us to bring the most compelling and highest quality stories to life.

Our fully equipped video studio features HD video editing, sound recording, a production studio that includes a large cyc wall green screen, broadcast 4K cameras, teleprompter with an experienced operator and all the lighting you might need.  We have partnered with businesses and advertising agencies throughout the United States seeking professional films, television commercials, corporate videos and a full-service video studio.

st louis commercial film and video production

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544