How to Create a Film Production Concept for Your Brand.

Creating branded video content is an effective way to reach new audiences and drive brand awareness. Video can come in many forms, but the most popular right now are branded film production concepts. These videos have a narrative, characters, a script, and they’re produced like a movie. They’re not just a company talking about how great their product is. Branded films are also known as branded short films or branded vignettes . They’re basically a 60-second commercial that feels like an indie film with engaging characters and an interesting plotline. People enjoy watching them because it feels natural and real—not forced like traditional commercials that try too hard to sell you something. Brands like the authenticity of branded films because they are able to connect with consumers on a non-traditional level through personal stories rather than just selling their product directly. Let’s take a look at why establishing your brand as a movie producer can be beneficial to your branding strategy and how you can get started creating one for your own company…

Why Film Production Is Important for Branding Strategy

The average person sees around 1,500 brand impressions a day. With so many brands fighting for our attention, it’s more important than ever to stand out. A branded film gives you a chance to add emotion to your brand and connect with your audience on a deeper level. You can use branded film production to show the people behind your brand, the challenges and successes you go through, and how your product or service can improve people’s lives in a meaningful way. A branded film gives you the opportunity to go beyond the surface and tell a story that resonates with your audience in a way that other forms of promotion can’t.

Video crew setting up the next shot of the day.
Video crew setting up the next shot of the day.

3 Steps to Creating a Branded Film Production Concept

It’s not as easy as it sounds. You may think it’s just a matter of pulling together a team of actors, renting a camera, and filming. However, the real process is much more in depth. The first step is to create a storyboard. This is the blueprint for your branded film production concept. It’s where you’ll decide the characters, storyline, and the exact visuals you want to use. You may want to include a product or service in the branded film, but don’t make it the focus. The key to branded film success is creating an authentic story that people can connect with. Next, you’ll need to decide on a filming location and cast members. You can get creative with this—maybe your branded film takes place on a college campus or in an office building where you work. Find out what you need to do legally to film on location and make sure you get the proper documentation and permissions if necessary. Hire actors if you don’t want to use employees or friends. There are casting websites where you can find actors and crew members. You can also check out Facebook groups to find people in your area who are looking for work.

How to Measure Success for a Branded Film Production?

Camera operator on location taping a live venue.
Camera operator on location taping a live venue.

You can’t expect to release a branded film and see results immediately. It will take time to build momentum and drive traffic to your content. However, there are a few key ways to measure success. – Engagement – The first thing to measure is the engagement on your branded film. How many people are watching your video? What are they saying about it? What are they sharing? You can track these things using social media analytics or YouTube Analytics. – Views – Views are important, but engagement is even more so. You want people to watch your video all the way through to the end. Views can be misleading. A viewer could click on your video, watch a few seconds, and then leave. If you don’t have many views, but most people are watching your video until the end, then you’re doing a great job. – Shares – The ultimate goal of any branded film production is to drive traffic to your website or sales page. One way to measure success is by tracking the number of shares your video receives.

Key Takeaways

Branded film production doesn’t have to be something reserved for Hollywood studios. It’s a creative way to promote your brand and drive sales by reaching people on an emotional level in a way that other forms of promotion can’t. Creating a branded film production concept doesn’t happen overnight. It’s a long and tedious process that requires a solid plan, a budget, and commitment from everyone involved. It’s important to measure your success and be patient with the results. As long as you’re following these steps, you should be able to create a branded film your customers will love. Now that you understand the importance of branded film production for your branding strategy, it’s time to get started!

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Production Studio and Remote Crews

Video Production Studio & Equipment
From a one person run-and-gun shoot, all the way to up to 5+ person crews. Whatever your video production needs may be, we have the experienced people, equipment and studio space to deliver the creative results you’re looking for.


We have our own in-house studio and a truck load of our own gear for remote productions. It’s why we can deliver on our clients’ needs quickly and how we can tightly integrate video and photography into our overall creative agency’s service offering.

Our studio space is great for small sets and shooting products as well as actors and talking heads. We have a large enough sound stage to go from table top setups, all the way to large product demos and full-extension jib shots. Green screen and teleprompter setups are a standard configuration as well.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Crews for Recording and Editing. Interviews and B-roll production specialists.

For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product and b-roll footage or demonstration footage for use on home shopping channels and other broadcast applications.

Our video crews specialize in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

Our fully equipped video studio features HD video editing, sound recording, a production studio that includes a large cyclorama wall, broadcast 4K cameras, teleprompter with an experienced operator and all the lighting you might need.  We have partnered with businesses and advertising agencies throughout the United States seeking professional films, television commercials, corporate videos and a full-service video studio.

IDEAS & CONCEPTS

Bring us your script, or let our award-winning team develop one based on your story and target audience.

St Louis video and film production company

PRE-PRODUCTION

We can provide on-screen talent, scout locations, provide all support staff and pull any needed site or drone permits.

VIDEO SHOOT

Shoot in our green screen studio, at your office, or on location anywhere.

POST-PRODUCTION

We provide pro editing, mastering, special effects, conversion and direct uploading.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Video Film Crews | Studio and Remote Production

We utilize our innovative and highly skilled St. Louis video production crews to create, produce, shoot, edit, and deliver compelling video content, appearing across multiple platforms, including broadcast, web, mobile, and social media.
We stay ahead and are successful by maintaining our crews among the St. Louis’ leading video experts, shooters and production crews, which allows us to bring the most compelling and highest quality stories to life.

Our fully equipped video studio features HD video editing, sound recording, a production studio that includes a large cyc wall green screen, broadcast 4K cameras, teleprompter with an experienced operator and all the lighting you might need.  We have partnered with businesses and advertising agencies throughout the United States seeking professional films, television commercials, corporate videos and a full-service video studio.

st louis commercial film and video production

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Employee recruitment and training videos.

Our Video crews create outstanding corporate training and educational videos in the St Louis region for companies and business. We are a full production service, offering the creation a training video nearly from scratch and or simply film classes, seminars, or demonstrations.  Our creative event videographers capture everything from keynote speeches to candid interactions and of course b-roll video from the event.  We are also a corporate photography service provider.

Employee training and recruitment video production

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

Social media commercials.

We do everything multimedia. Whether it’s a professional video production in St. Louis, a TV commercial, social media management, photography, branding… or even a comedic parody of a television show – we’re here to make it happen!

Our full-service team is full of award winning writers, directors and editors. We know exactly how to craft and tell incredible stories with video. We are a top-rated video production firm, ready to help you grow your business with video.

We craft visually striking and engaging digital assets for many types of firms. Video production services is our main focus. Clients contact us with wide range of projects, that we develop, produce, and direct if needed. We offer concept consulting, producing, directing, cinematography, comprehensive post-production services for your branded content and video assets.

Robert Haller
Producer
stlouisfilmproduction@gmail.com
314-604-6544

What is the purpose of your recruitment video?

Recruitment videos are an asset to your company because it gives the world the opportunity to get a ‘feel’ for what it’ll be like to work there.

Sometimes, even in a one-to-one interview, it can be challenging for a candidate to get a real sense of the company culture.

A recruitment video sets up the tone of the business from the very beginning, allowing the viewer to decide quickly whether the application is worth their time.

If the recruitment video is appealing to them, the chances of them declining a job offer are much slimmer.

Plus, it gives the organization more exposure. If everyone wants to work at your organization, it shows the business’s target market that the employees are treated well, therefore increasing the trust and resulting in more revenue.

So, recruitment videos truly do offer something for everyone.

‍For the candidate, it provides a visual representation of what it’s like to work at your company, enticing them to apply.

‍For the hirer, it reduces the number of declinations after offering a job offer, as the candidate will already know what to expect. It also takes the pressure off of them slightly, as they can use the recruitment video to refer to in their interview questions.

‍For the business, it sends a clear message to their target demographic that their employees genuinely enjoy working there. This raises the positive reputation and will gain more support through revenue with the target market.

Social media recruitment video production

Put your best face forward.

Share the basic information about your company.

Include the right people who can best communicate.

Highlight questions candidates tend to have about your firm.

Keep the videos short.

Make multiple videos possibly for multiple positions.

Keep it genuine and fun.

Include a call to action.

Promote extensively.

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

Creating with non-professional talent can work well for some video productions.

Sometimes a video needs to convey fun! It all depends on the message you want your specific markets to consider. We can help!

Talking Head Videos can be videotaped, edited and delivered within hours of initial production.  This is perfect for those tight deadlines where you need extra impact that interviews can provide. They are also excellent communicators for corporate news, staff introductions or voice of the people type of segments.  Even though this is a simple form of video production, the results can be well worth the time to get the right folks on camera.

As an award winning photographers, we like to base our commercial photography in realism for businesses in in and around St Louis. We want to photograph your corporation or business as it really is in an interesting and dynamic photojournalistic style that shows off the most flattering aspects of your company.

st louis video prodction talent on camera

Since 1982, we have been filming Live Corporate Events, Spring Shows, Concerts, Competitions, Theater Productions, and many more! Our primary responsibility is to capture the performance with the utmost care and professionalism. With Multi-Cam setups, high quality audio, and years of experience, we can provide these services at a variety of price structures including no charge to you or your company!

Our specialties include Video, Audio, Photography, Scripting, Creative Consults, and Coordination of our staff to meet your current and future needs.

Providing services to match your event; whether it’s a corporate conference, sporting event, interview panel, or any other type of live event, we can stream it live, edit and master the end product for digital download, hard copies in DVD  and create a highlight video to share on any platform. Our pricing and packages  are available at hourly rates with an up front quote, and are flexible to fit your needs.

We have a large network of qualified corporate video crews, including editors, video camera operators, and photographers to fit your specific needs. Whatever the requirement, we can provide the hard working people and equipment to do the job right!

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

St Louis Film Production

What’s the size of your event, as this will impact the size of the crew and the cost. It’s always good to have a minimum two cameras recording, one that captures the wide shot and a roaming camera that captures a closer shot of the speaker and the crowd. Most larger locations will have a sound system that the camera crew can plug into so you can get a direct audio feed.
Get some key people to deliver a piece to camera of how much they’re enjoying the event and what value they’re getting.

Do some research and have some examples videos so that you have a good idea of what you want the end video to look like, have a recommended shot list to ensure that the camera crew capture everything that is needed for the edit.

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

St Louis Film Production | Marketing and Training

Our work in the corporate business world is fueled by thousands of backstage experiences. Servicing some of the largest corporations in the world takes on a special commitment to blend together two organizations that think alike. Bringing together new adventures, new trails, and a new way of thinking about success. Together we are leading the way to help our corporate clients impact their business success, employee success, and the world we live in together.

st louis film production in the studio.

Our productions include: TV commercials, branded videos, fashion films, celebrity productions and hidden camera productions.

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

St Louis Film Production Company

We strive to offer services that go beyond the basics. This is why we installed a large green screen video studio, why we travel nationwide to shoot stunning on-location video and why we provide access to talented, professional video and film talent.

We believe that every business, every organization, deserves high-quality, custom video services; that video is an integral part of every successful marketing plan and that the basics are simply not good enough for our clients. To this end, we offer the following video services:

A large in-house green screen studio
On-location shooting (it doesn’t matter if you’re in DC or LA we will come to you)
Detailed Editing
Professional video talent
Total-package video production (from initial concept to final edits and everything in between)
Photography

Many business owners don’t believe that video is a viable option for their business, and with many video studios, they’re right! But with our professional filming crew, we strive to work with every budget. This is possible because we don’t have one-size-fits all video packages. Instead, we custom build video services that work for you, for your budget and your needs.

In our eyes there is no project too big, no project too small; we treat every project with the same respect and level of professionalism. It doesn’t matter if you’ve rented our green screen video studio, shot and edited the video yourself, or if you hired our team come to your town, shoot extensive video and edit it into multiple videos; you get my full attention each time we work together.

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

St Louis Film Production

Watching a film is a lot like dreaming. A good film creates an immersive fantasy that we forget is not real–much like a dream. As we are unaware of how active our mind is while we dream, so the filmmaker works ferociously behind the scenes to create a seamless sensory tapestry.  As the architects of these celluloid dreams, we must strive on both a creative and a technical level.  Only in the union of these two disciplines is the viewer transported into living worlds, emotions, sensations, and thoughts that formerly only dreams could provoke.

We are a film and video production company dedicated to providing individuals and businesses a unique opportunity to tell their stories in the most all-encompassing and incredible way possible through digital cinema! We do everything from corporate marketing film and business promotion content to legal and medical videos to website and YouTube commercials.

st louis film production stock footage

314-604-6544
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

Film Production in St Louis | Corporate Communications

We take great pride in the production skills of our video plant tours. To achieve the highest throughput, we make sure that everything in our video production of your plant is where it should be, when it should be there. We video tape with normal ground methods and we shoot an aerial drone to get those other vantage spots not readily seen on a normal plant video tour.

When you watch the video, pay attention to the way we utilize our camera angles and editing. You won’t see anything out of place in our quality production. We’d enjoy showing you more plant tours we have done these past few months.

314-892-1233
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

Clean your facility before your video production.

Do you want your customers to know what you are all about? A professionally produced video is a great way to let them know. It offers you a chance to show your operation in its best light. So make the most of it.  If you are going to lay it out there for the world to see, make sure you get it right. Here are a few ideas how to prepare your facility for video production.

Before a video crew shows up, a basic first step is to clean your plant… or your office area. Clean up any clutter, and remove papers from desks. For most wide shots, less is more… so be ready to move things to an out of the way area for the shoot day.

For outside areas, try to have the landscaping look as good as possible. Again, remove any trash or clutter.

Take test pictures of your selected areas, and then examine them. Seeing things though the lens of camera is a little different than the naked eye. How is the lighting in your facility? How clean or cluttered does it look? Pass these shots along to your production crew. Include exterior photos too, taking note of when the photo was taken, and the direction in which the sun moves.

For interviews or testimonials, consider the use of a makeup artist to present your team at its best.

Take notes about the electricity available in the areas you will be recording. Make sure all available circuits are working.  The less time the crew spends searching for electricity, the more they can spend on capturing video.

Consider buying shirts to make associates look like a team. Not only does it look better on camera, but your employees might appreciate the gift.

Schedule taping to make best use of manpower. We can help you work up a schedule to make sure you have the right people available for each scene.

Film Production in Saint Louis.

Film Production in Saint Louis.

314-892-1233
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com

St Louis Film Production | Recruiting Videos

Many of our productions have never aired on television, but it looks as though they did. Another unique advantage of the video – it’s being shown on various web sites, simply because they found it entertaining.

St Louis Film Production

St Louis Film Production

Have several positions open at your company? You may want a video to get the word out about these opportunities. Consider how likely people are to share videos and how much information you can convey. Video helps you elicit emotion which can be a key element in encouraging someone to consider the job or to send the video to a friend who may be a perfect fit for the position.
314-892-1233
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com
https://filmproductionstlouis.com/

Saint Louis Film Production

We can help your business grow with better film, video communications and photography.

We understand that by creating effective training and marketing video tools that will help you grow your business, it will positively affect our businesses growth as well. We plan to be around for a long time, so we take that extra step to make sure we’re producing quality, results-oriented content that not only looks good, but works to help attract people to your products and services.

We can provide full service film production or individual service specialties.  We have staff members who can also assist and provide for you as a part of your film crew.

314-892-1233
Robert Haller, St Louis Film Producer
stlouisfilmproduction@gmail.com
https://filmproductionstlouis.com/

 

film and video production st louis | producers | crews | editing

 

Professional video and film production for your product, services or organization.

Find the Unusual Point of View

No one knows your products better than you. However, nothing is better than a video  shoot to bring out special features of your product that may surprise even you. We always look and create unusual angles, some can be close ups, but always we look for unique points of view. Accentuate particular angles.  Have fun! You never know what angle will end up revealing the most impressive or attractive tale, so test different options.  We help tell your story with the digital video images we capture.

St Louis Film and Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233.  robh@hallerconcepts.comSaint Louis, Missouri, USA

st louis film production | producers and directors

Since the beginning, we have been providing our clients with the perfect combination of creative artistry and technology. Our talented team of professionals are experts at featuring our clients’ products, services, places and people in the best light.  We produce stunning photos and outstanding film and video.

Fred Hamann

Producer

stlouisfilmproduction@gmail.com

314-892-1233

film production company st louis | production and post

From concept to completion, we have the capabilities in-house for every film production imaginable. We will provide scripting pre production and production supervision to ensure your project stays on-time and remains within budget.

st louis film production

st louis film production

Years of work in the film and television industry allows us to bring our professional  knowledge to every client, no matter the size or scope of the production. We work with broadcasters, advertising agencies and directly with types of businesses large and small.

st louis film production

St Louis Film Production

This film celebrates 50 years, the golden anniversary of a well know St Louis based business.  S-R Corporation and the St Louis Film Production team worked on the project with Mr. Robert the company founder to create the film within a three month period.  Over six locations were filmed in St Louis Missouri and Arkansas and Tennessee.

For historical perspective scenes were re-created in our spacious studios and at S-R production locations.  In addition we also shot footage at Ford and General Motors plants in Detroit.  Since S-R is a number one provider of automotive parts in North America, the team also decided to incorporate the success of the end customers as well.

Many older historical images were camera captured and given movement in the editing suite creating the ‘Ken Burns’ film movement visual effects.  This was most helpful in creating the drama of the film in the company’s early years.

Mr. Robert and top executives were filmed on location and in the studio.  Numerous other employees and vendors were also requested to be filmed at the studio with a green screen to help in the technology look and feel of the film.

Overall the full film was over one hour long, a much shorter clip is shown above and offers the viewer a sampling of our fine film.

Fred Hamann

Producer

stlouisfilmproduction@gmail.com

314-892-1233